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Sunday, June 16, 2013

Consumer Attitudes Towards Life Insurance, The Online Experience, And What Providers Are Doing To Adapt

ABIA members participated in an excellent discussion last week with Mintel Comperemedia's Tyler Nitz. Tyler's presentation reviewed:

Awareness of Life Insurance and Bank Sold Insurance
  • How the consumers perception of life insurance sold by banks
  • Which demographics are most likely to shop for Life Insurance with Banks
  • How aware are consumers of life insurance and what it covers

Consumers Attitudes Towards Online Channel
  • How shoppers are using the online channel
  • What the perception of the online channel is when it comes to life insurance
  • What role traditional channels play in the online space

Best Practices and Developments in the Online Channel

  • What are best practices and developments in the online channel
  • What providers are doing to increase online activity
  • What role the email channel and online aggregators are playing in the online space

ABIA members can access the powerpoint. If you have any troubles, please contact Deanne Marino and we will forward you a .pdf directly.

Mintel Comperemedia provides a 360˚ perspective of competitor and industry marketing trends by tracking direct mail, email, print ads and online banner ads targeted at consumers, small businesses and producers.

Upcoming Best Practices Panels:

June 27, 2:00 EST, Wealth Management Panel
Got Life? Creating New Revenue Streams from Life Insurance
Why sell life insurance?

July 11, 2:00 EST, Compliance Panel
A Guide to Insurance Producer Compensation for Banks

July 25, 2:00 EST, Wealth Management Panel
Got Life? Creating New Revenue Streams from Life Insurance
Banks profile what life insurance products work best for them.

August 15, 2:00 EST, Agency Management Panel
Big Data: Analytics to Create Lift in the Bank-Insurance Industry

August 22, 2:00 EST, Compliance Panel
There's My Number; Your ATDS Can Call Me—Maybe
Review the compliance requirements for marketing to cellular telephones in time for the October 1 compliance effective date.

August 29, 2:00 EST, Wealth Management Panel
Got Life? Creating New Revenue Streams from Life Insurance
How to implement a new life insurance program in your institution.