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Tuesday, June 11, 2013

Got Life? Creating New Revenue Streams from Life Insurance

We are pleased to announce the next ABIA Wealth Management Best Practices Panel. The Wealth Management Panel explores the sale of wealth building and protection products with a special emphasis on broad distribution in the bank channel.

Got Life? Creating New Revenue Streams from Life Insurance
Host: Panel Chairs Toby Haun, The Huntington Investment Company and Chris Funk, Great-West Financial
Speaker: Carmen Effron, C F Effron Company
Date: Thursday, June 27, 2013 @ 2:00 p.m. EST

As banks of all sizes face mounting pressures on margins, they are seeking new revenue streams from non-interest income. Life insurance is an old standby, but new ways of marketing and selling life insurance through the bank channel – through the branch, online, in call centers, and through direct marketing – offer easy ways to approach customers. And research shows that bank customers are glad to partner with their bank to meet their life insurance needs.

Join the ABIA’s Wealth Management Best Practices Panel as we explore the bank sale of life insurance in detail. This three-part series will go through the Why, the What, and the How.

WHY: Many studies show that customers need life insurance. More importantly, bank customers expect and desire their financial institutions to approach them and offer products to meet their needs. This panel - the first in the three-part series - will review the importance of life insurance as a part of your customers’ financial portfolio and the expectation that your institution will approach them with products that meet their need.

WHAT: There are many life insurance products that can be implemented in myriad ways in a bank life insurance program. In this panel, banks of all sizes with successful life insurance programs will profile the products that work for them.

HOW: Does implementing a new insurance program seem daunting? If so, fear not. The bank life insurance path has been walked down before. This panel will show you the way, from considering contracts to working directly with product/solution providers/carriers and/or working with third parties to implement a solution that fits – both for your institution and your customers.

Register to participate.