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Tuesday, August 27, 2013

Bank-Insurance Trends - an interview: Part 1

By Anthony DeGregorio, Zenith Marketing

For our latest blog installment, Zenith Marketing Group was fortunate enough to have Brian Duffy, ABIA Board Member and 2013 Conference Co-Chairman, sit down with Tony DeGregorio, Zenith’s Senior VP of Life Brokerage Sales, for a quick interview about what he is seeing in the industry today, and what he is looking forward to in the future.

Brian, firstly let me say thank you for your continued partnership with Zenith Marketing Group. So in this compressed interest rate environment, we’ve been seeing a trend where clients are beginning to move their assets to national banks. How do you and your bank plan to stand out of the crowd?

Brian: I feel that we should strive to be the bank that gives information to clients that no one else will tell them – in today’s world, 20 and 30-somethings predominantly utilize online banking, and some of them haven’t seen the inside of a bank lobby since they were kids. However, for those clients who are retired or getting close, it’s very important to keep them coming in. This enables us to really dig deep and maintain the relationship with these clients, especially at a sensitive time in their financial lives. Our break-out group discussion at the 2013 ABIA Conference will dig into this a little more deeply, and really examine some ideas about how to encourage banks to give their clients this much-needed information, and really help narrow down how to keep these clients coming back for more.

Stay tuned for Part 2 of our interview with Mr. Duffy in our next blog post, and don’t forget to stop by Zenith Marketing Group’s booth at the 2013 ABIA Conference in September!