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Tuesday, January 14, 2014

Promote the Work Your Institution Does to Better the Community

You may already have heard about Amplify, the new grassroots program from the American Bankers Association (ABA) that makes it easy for bank-affiliated institutions and their employees to spread the word about banking’s vital role in driving the engine of economic development and community growth.

Amplify’s website,, offers resources to help you tell the story of your bank – and its affiliates – in your community, allowing you to redirect the conversation about the banking industry at the grassroots level.  You’ll find key messages, sample speeches and letters, media interview tips, guidelines for using social media – even step-by-step instructions for hosting a bank visit, a groundbreaking or a ribbon-cutting ceremony for a bank-financed project.

The program is accessible to all employees of bank-affiliated institutions. So please register for Amplify, and encourage your colleagues to do the same. 

Sign up for Amplify and promote the work you do to better your community. Be proactive. Tell your story. Amplify your message today.

Learn more about Amplify.