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Tuesday, December 16, 2014

ABIA Hosts Best Practices Panel on "Engaging the Next Generation and the New Customer Experience"

Last week, the American Bankers Insurance Association hosted a Best Practices Panel on "Engaging the Next Generation and the New Customer Experience".  With life insurance at a 50-year low, the opportunity to reach millennials in an innovative way has become increasingly important. Tyler Nitz, Mintel Comperemedia, examined the current state of life insurance, strategies for developing products, consumer attitudes and behaviors, and growth opportunities in the digital space.

View the presentation.

Download the recording.

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