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Thursday, May 21, 2015

ABIA Hosts Compliance Webinar on Marketing Insurance Via Email and Social Media

Yesterday, the American Bankers Insurance Association (ABIA) hosted a webinar on Marketing Insurance Via Email and Social Media.  Chrys Lemon and Michael Aphibal, McIntyre & Lemon, PLLC,  discussed how the CAN-SPAM Act establishes certain requirements related to commercial e-mail messages. Additionally, social media websites often have requirements when companies use the websites to advertise or offer prize promotions. The webinar provided an overview of the requirements when sending commercial e-mail messages and when marketing on social media websites such as Facebook, LinkedIn, and Twitter.

Download the presentation. 

Listen to the recording.