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Monday, November 14, 2016

ABA Briefing on Social Media Marketing

As social marketing joins print, TV, and radio as a common advertising channel, reliance on social media for account openings, deposits, and other financial transactions is the soon-to-be norm. The advent of these new possibilities in social marketing also requires the mitigation of the inherent risk of engaging dynamic channels outside the bank’s operational controls. The next leap in bank use of social media is mitigating the ever evolving risks inherent in an increasingly digital and interconnected marketplace.

  • Denyette DePierro, Vice President and Senior Counsel, Payments and Cybersecurity, American Bankers Association (moderator)
  • Mike Raggo, CISSP, NSA-IAM, ACE, CSI, Chief Research Scientist, ZeroFOX
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